When you are looking to attract patients to your dental surgery, whether you have just opened or have been around for years, you will need to think past your physical surgery and go online.
Yes, the most successful dental surgeries in 2022 not only had stunning dental surgeries and a great team, but they also had a well-managed online presence, usually in the form of a beautiful website, a well-managed social media page and great response times to patient queries.
So, with that in mind, going into 2023, what are some of the best ideas for dental surgeries to garner more patients using dental SEO and online methods?
Optimise your website for local SEO
You will need to ensure that your practice’s website is optimised for local search terms, like the name of your city and nearby locations. This will increase the visibility of your website when potential patients are searching for dental practices online. This will also help them to find your surgery if they are physically walking nearby and ask an AI assistant like Siri to suggest nearby dental surgeries.
Invest in paid advertising
Paid advertising does have a role in attracting more patients, but compared to standard SEO, it can be expensive. Run ads on search engines and social media to increase your dental surgery website’s visibility. Try targeting people who live in your city or those who are interested in dental treatments that your team can offer, such as veneers, dental implants and Invisalign.
Take advantage of reviews
Encourage current and former patients to leave positive reviews for your practice on search engines and review sites. Indeed, when most people are looking for dental surgery to join online, the majority will use reviews as a starting point. Your reviews can also be placed on your dental surgery website, in their own section, along with being posted on review sites across the web. You can even step it up a notch and ask patients to leave video reviews, which can then be used on social media too.
Create content to educate and inform
Your surgery page will need to create content on topics related to your dental surgery, such as blogs, videos and podcasts. This is a powerful way to educate potential patients on the benefits of dental treatment and your practice.
It is also an integral way to attract more patients, as these blogs will need to be based on trending keywords, as well as services that your surgery can offer, thus reducing the bounce rate of patients who are looking for specific dental treatments.
Utilise social media
Always aim to promote your dental surgery practice on social media like Facebook, Twitter, and Instagram. This will help your team to reach a wider audience, and, best of all, it’s completely free!
Social media is used by millions of people every day, and, as such, you can use it as a platform to post videos, information and even offers that your dental team is currently offering. If your social media page is well maintained, your content will be shared, thus attracting more people to your dental surgery.