Word of mouth referrals and local advertisements used to be a great way of attracting patients from your area to your dental practice. However, over the last few decades, this has been replaced by digital marketing techniques such as dental websites. Thankfully online searches are an even better way of attracting new patients to your dental practice.
Research shows that nearly all search engine users have searched for local businesses online and almost half of Google searches seek local information. This means that your dental practice needs to rank in local search results, to make sure that you are not missing out on valuable customers to the other dental practices in your area. To do this you need an online presence.
Creating a strong online presence
Firstly you need to make sure you fill out a Google my business page and share all the information with regards to your dental practice on Google so that patients are able to find you on local search results lists for dental practices in the area. Secondly, you need a modern and bespoke dental website for your dental practice. You need to speak to a multi-award-winning digital dental marketing company that specialises in dental websites and digital marketing campaigns.
Dental websites have replaced traditional marketing techniques and they are an excellent way of marketing your dental practice and you and your team to the highest potential, allowing patients to find out as much as they need about you before visiting you in person.
Dental websites need to be informative and educational but they need to be encouraging at the same time. Most people are reluctant to visit their dentist on a regular basis so your website needs to inform them of the importance of looking after their oral health and how they need to visit the dentist at least every six months to help enjoy clean teeth and healthy gums for life. The treatments and procedures carried out at a dental practice can seem quite daunting and therefore you need to break up the information with video clips, before and after pictures and patient testimonials which help patients understand what the treatment is, how it is carried out and how it can benefit them if they consider having this treatment with you.
Alongside the information on treatments and procedures, it is important that your website is highly personalised with information about you and your team, what makes you great dentists, your dental practice itself and why patients should address their dental needs here. New information should be uploaded onto the website on a regular basis, whether this is to do with new treatments and procedures, new dental technology or successful treatments that have been carried out at the practice. This will help keep patients interested and encourage them to revisit the website and over time encourage them to visit you in person to address their dental needs.
Speak to your digital dental marketing team today and find out more about the importance of dental websites and how your website can help you boost the success of your dental practice very soon.